1.   By eliminating cash registers, floor space and other overhead, the company says it can work more efficiently than its retail competitors.

2.   The acquisition puts Bluelight in the unwanted position of maintaining free Internet access to several other Spinway partners, including some retail competitors.

3.   To further differentiate itself from retail competitors, Dell also offers to preconfigure its systems with advanced networking options.

4.   It has struggled to keep up with discount retail competitors Wal-Mart Stores Inc. and Target Corp.