1.   The important rating period also brings season finales for all our favorite series.

2.   The pregnancy will be the major story arc next season, and we can expect the wee babe to arrive during a rating period, probably the May sweeps.

3.   We are in the big rating period.

4.   Yes, television is in the midst of its quarterly sweeps rating period, and the networks and local affiliates are trotting out anything that sells.