1.   Advances to customers are profitable to banks but highly illiquid.

2.   As they became increasingly popular and profitable to the promoters, the NCAA became concerned about losing control.

3.   At its heart is whether AOL will find it profitable to use such coveted commercial real estate for offers for magazine subscriptions, he said.

4.   Because these policies are more profitable to insurers than other types of insurance, Consumers Union has called them the worst buy in the market.

5.   Based on the easily recognizable image, Siegel is betting that those results will prove profitable to both companies.

6.   Critics argue the formula shortchanges policyholders because they become less profitable to an insurer the longer they own policies.

7.   Extended warranties are extremely profitable to the people who sell them.

8.   Hugely profitable to a handful of white planters, it rested on a subjugated army of black sharecroppers kept dependent by design.

9.   Home video sales have become enormously profitable to studios such as Disney and Fox since costs are relatively low and awareness of the titles is usually fairly high.

10.   In addition, lower interest rates make loans more attractive to customers and more profitable to lenders.