1.   And the potential reward was a professional career.

2.   But the potential rewards will be tremendous.

3.   They either have to take too much of the risk themselves, or give away too much of their potential reward.

4.   Whether a risk is worth running depends on an estimate of its magnitude in the light of the size of the potential reward.

5.   Working hard is a personal objective, to obtain job satisfaction and potential rewards of career advancement.

6.   And although PricewaterhouseCoopers declined to discuss the potential financial rewards of the deal to its partners, industry observers said they would be extremely lucrative and hard to resist.

7.   And the potential reward for that risk was rather small.

8.   Big risks, this argument goes, deserve the biggest potential reward.

9.   A careful study of the prospectuses of these funds should show you that the risks are lower, but the potential rewards are lower as well.