1.   As e-commerce has exploded, so too has that pool of potential readers.

2.   According to Lammers, everyone is a potential reader.

3.   After hearing it disputed for so many days, potential readers will be fooled into thinking something scintillating is going on.

4.   But the authors argued that the Web site would expose the book to a vast universe of potential readers.

5.   Census numbers point to a vast pool of potential readers.

6.   Come up with a controversial title, guaranteed to tick off a chunk of potential readers, yet grab headlines.

7.   Comics sales are plummeting and rival forms of entertainment, including computer games and the Internet, are drawing away potential readers.

8.   Comic book sales have steadily declined as computer games and the Internet draw potential readers away.

9.   Media executives say that press coverage gives magazines the imprimatur of legitimate news, which impresses potential readers.

10.   On Wednesday night, Morris took his case directly to potential readers.