1.   But when the big sales pitch became the ease of logging onto the Internet, then they moved onto the turf of the Internet service providers.

2.   Creative pitches quickly became a Leber trademark.

3.   His pitches become wilder.

4.   Now the pitch has become considerably easier.

5.   The pitch has since become more sophisticated, running the narrow but proven spectrum from warm and fuzzy to cute.

6.   In the process, the pitch becomes a science.

7.   In the process the pitch has become a science.