1.   Although by law purchasing a subscription is unnecessary to enter, says Boston University marketing professor Lawrence Wortzel, human psychology works in a contrary fashion.

2.   And marketing professors and crisis management experts are having a lively debate over whether the company is right to downplay its birthday now.

3.   Barry Berman, a marketing professor at Hofstra University, said he is concerned about the effect of malls on independent retailers in particular and society in general.

4.   A pair of marketing professors from Bentley College, in Waltham, Mass., they were doing research for a paper on the wedding-gown sale.

5.   But Ken Bernhardt, a marketing professor at Georgia State University, thinks Southern Co. is just being smart.

6.   Consumers are expected to buy more goods through catalogs this year, said J. Steven Kelly, a marketing professor at the DePaul University College of Commerce.

7.   David A. Shore, a Harvard marketing professor, said the PocketPaks could have been a huge failure.

8.   Everything, says Gerald Zaltman, a maverick marketing professor at the Harvard Business School.

9.   His father is a marketing professor at UT, his mother an elementary school reading teacher.

10.   None of which surprises Stephen A. Greyser, a marketing professor at Harvard University Graduate School of Business.