1.   Brazilian companies are quietly taking over the Florida orange juice market.

2.   But acquiring the Half Moon Bay, Calif., company would give Coke an entree into another segment of the premium refrigerated juice market.

3.   But the juice market is so weak that the cost of harvesting the bruised apples would exceed the price paid for the fruit.

4.   Like a lot of trends, the burgeoning juice market can be traced to California.

5.   Smithburg said he expects to bring in additional beverage experts to help Snapple, which virtually created the popular iced tea and juice drink market before stagnating.

6.   The company already leads the orange juice market with Tropicana, and Cohen thinks the Quaker Oats sales force could help improve results even more.

7.   The insurers argue that hail-damaged fruit can still be used for the juice market.

8.   The orange juice futures market in Chicago is essentially a market in a contingent security tied to whether it freezes in Orlando, Fla.

9.   Tropicana has about a third of the juice market and Minute Maid has about a quarter.

10.   Welch dominates the grape juice markets.