1.   Many of the technologies are being transferred from interactive television, a much-hyped offering that has not materialized.

2.   Nordstrom is working on an interactive television system in which customers will talk directly with a salesperson via their television set.

3.   Some system developers and their software programmers assume that consumers are itching to be converted from passive to interactive television watchers.

4.   Amazon, which is currently accessible over PCs only, is also exploring links with mobile phone and interactive television operators.

5.   Analysts say the CD-ROM ventures are a step beyond the on-line services and are likely to be an intermediate step until full-scale interactive television shopping is available one day.

6.   And an even better home medium, Bejan said, might be the interactive television systems that cable and telephone companies intend to introduce later this decade.

7.   And consider the fledgling interactive television programming company Da Vinci Time and Space.

8.   And it has agreed to set up a similar Internet and interactive television joint venture with Singapore Telecommunications.

9.   And in Seattle, TCI and Microsoft are testing an interactive television system.

10.   As the two tech giants expand, branching out into broadband access, interactive television and online music, so too will their common battlegrounds.