1.   A highway billboard sums up the mood heading into the U.S. Open.

2.   A state law prohibiting highway billboards that advertise nude clubs is unconstitutional because it violates the rights to freedom of speech, the Georgia Supreme Court ruled Monday.

3.   After all, who can deny the cool, snappy, absurd allure of those first giant black-and-white paintings, like mug shots on the scale of highway billboards?

4.   Cincinnati-based Genetica DNA Laboratories ran a series of television ads in Atlanta last year and recently rented space on two highway billboards in Philadelphia and Cincinnati.

5.   JetBlue will also buy space in late January and early February on highway billboards and in commuter train and subway stations in the New York metropolitan area.

6.   No doubt most ordinary Cubans pay little more attention to the slogans than American commuters do to highway billboards.

7.   Starting in February, the announcements will appear on major television networks, highway billboards and at malls.

8.   The campaign will play out on television spots, Web banner ads, highway billboards and guerrilla-style sidewalk posters.

9.   Web pages, the Internet equivalent of highway billboards, have become easy to make and cheap or even free to post for anyone with an Internet account.

10.   Unlike the hype surrounding Ricky Williams, the star football player from the University of Texas, there are no highway billboards urging Armstrong to victory.