1.   A giant marketer is seeking to ingratiate itself with consumers at a time when its principal product is being excoriated more relentlessly than ever.

2.   It also reflects another trend, the increasing willingness of giant marketers to consolidate accounts at units of a single agency company.

3.   That was the first time a giant worldwide marketer had hired someone other than an advertising agency to develop and produce ad campaigns.

4.   The awarding of the new duties to Lowe Lintas New York points to intensified efforts by giant marketers to improve the creative content of their campaigns.

5.   The assignments, announced Friday, underscore how small the world is becoming for giant marketers and agencies alike as both continue to expand internationally.

6.   Voice-mail broadcasting is just one novel method being used by giant marketers to capture the attention of pitch-weary consumers.