1.   Calvin Klein jeans ads are using models literally rolling around the ground in what looks like dirty denim.

2.   Denim is not appropriate for weddings, especially dirty denim, and you should not wear a plain cotton T-shirt.

3.   Does Klein himself wear dirty denim?

4.   Faye Landes, an analyst at Thomas Rosell Partners, agreed dirty denim seems like a natural evolution for the CK jeans brand.

5.   For his part, Klein plans to sling his message about dirty denim in multiple ways.

6.   His store would never stoop to dirty denim, he said, only authentic vintage.

7.   Meanwhile, Klein emphasized that dirty denim is only part of his statement and shoppers will be given many other options.

8.   So, alone, clad in dirty denim pants and a leather jacket, Kuchenmeister left his little brother in the terminal and walked out on the tarmac.

9.   To promote dirty denim at the retail level, stores will be decorated with images from the ad campaign and other point-of-purchase materials.