1.   Artists must succeed quickly or their labels cut bait.

2.   Rather than run, cut bait, and take off, he decided to stay and fight, to stay and compete.

3.   So it cut bait.

4.   The directors decided to cut bait, split the company into its component parts and hope that shareholders would get more from multiple entities than they would from one.

5.   They decided to fish or cut bait and when Nike decides to fish they usually catch something.