1.   Apparel sales, driven by warmer weather and a favorable consumer response to current styles, have been edging up slightly.

2.   A family friend, John Hussey of Lenox, a marketing consultant, set up focus groups to test consumer response.

3.   Cerf said MCI wanted to gauge the level of consumer response before it sponsored a longer promotion.

4.   If the first product on the market had been a nutritionally enhanced rice rather than a high-tech tomato, consumer response might now be very different.

5.   In Europe, efforts to translate Internet content into a form that can be used on the tiny screens of cell phones have had a lackluster consumer response.

6.   It is not always easy to answer questions about the likely consumer response to new products or services.

7.   Jordan said consumer response to ValuJet has been strong since the restart, a claim he said will be borne out when October ridership figures are released Wednesday.

8.   Judging from the initial consumer response, its critics said the campaign was nowhere near as effective.

9.   Ms. Weil, of Compuserve, said she expected consumer responses to improve with time.

10.   Nonetheless, consumer response has been positive in the first week.