1.   Another negative is that consumers associate front-loading washers with commercial launderettes, Wyse said.

2.   Can a deodorant or facial wipe contain the qualities that a consumer associates with a bar of soap?

3.   Consumers often associate food irradiation with nuclear power and its concomitant accidents and radioactive waste disposal problems.

4.   MacWeek said Apple was considering the change because it thought consumers associated the Performa name with older technology.

5.   Part of the problem is that many consumers associate lifestyle drugs with over-the-counter wrinkle creams, hair-growth potions and the like.

6.   Some speculated that consumers had so long associated bunnies with Duracell that, in their confusion, consumers saw Energizer ads and then bought Duracells.

7.   Buchanan said a company has trouble finding a niche in the market unless it has a brand name consumers associate with computers.