1.   And when you think about it, commercials often are more memorable than the series they interrupt.

2.   But that, in fact, is one of the reasons commercials are so effective.

3.   British TV commercials are glossy and sophisticated.

4.   Overall, research shows that the commercials are very meaningful to Guinness drinkers and reinforce its reputations as a tonic.

5.   A poster campaign and cinema commercials are to follow shortly.

6.   The commercial must be pretty crass.

7.   All those commercials really ARE in black and white, though with the occasional splash of color.

8.   Among their complaints is that in the second debate Lehrer said, incorrectly, that there were Gore commercials depicting Bush as a bungler.

9.   And that is what campaigns and their commercials are about.

10.   And the agency that created it, BBDO New York, a unit of Omnicom Group , is confident the commercial is on the cusp of a trend.