1.   And many theaters are concerned with investment in new sound and lighting equipment, not just to stay technologically current but to answer a growing audience taste for spectacle.

2.   For Hollywood, an industry that claims to have its finger on the pulse of mass audience tastes, it is a perplexing time.

3.   The challenge now for OMD is to deliver on its promise as a sophisticated arbiter of audience tastes and preferences.

4.   There are plenty of good movies at local theaters for just about every audience taste.

5.   Investors want good box-office receipts, so directors must appeal to audience tastes.