1.   Such agencies utilise consumer panels, readership surveys and television audience measurement to generate their information.

2.   ACNielsen is a marketing research firm, while Cognizant provides information to the pharmaceutical and healthcare industries, and provides audience measurement for electronic media.

3.   Dull or not, audience measurement makes the business go round.

4.   Evan Grossman, a senior vice president for HookMedia, a Boston firm that manages online advertising for other companies, said Web audience measurements are only partly useful.

5.   Ken Ross, an eToys spokesman, contended that the audience measurement could be misleading.

6.   Nielson Media is the leader in audience measurement for electronic media, including the Nielson ratings that help establish network rankings as well as advertising rates for television shows.

7.   She added that her discussions about leaving started in November, well before the dispute over audience measurement.

8.   Simmons Market Research is overhauling its survey methodology as it seeks to resolve a fractious dispute over magazine audience measurement.

9.   Such audience measurements are the basis for the ad rates set by broadcasters and publishers.

10.   The chief executive of Pretesting Co., based in Tenafly, N.J., Weinblatt is no stranger to audience response measurement.