1.   Bell Atlantic is the most recent addition to a long list of telecommunications behemoths that have parted company with agencies or reshuffled agency rosters.

2.   A cruise line and a tire marketer are making changes in their agency rosters.

3.   Adding WPP to the agency roster gives Coca-Cola a counterweight to Interpublic.

4.   Club Med in recent years has frequently reshuffled its agency roster.

5.   Georgia-Pacific Corp. has expanded its agency roster by naming the New York office of Fallon McElligott to handle an unspecified branding assignment for its packaged products division.

6.   Hoechst Marion Roussel added Burnett to its agency roster by naming the Leo Burnett USA unit to handle advertising aimed at consumers for Allegra, a prescription antihistamine.

7.   Indeed, it is the third time in less than three years that Taco Bell has reshuffled its agency roster.

8.   Marketers of everything from juices to video games to computer on-line services are making or mulling over changes in their agency rosters.

9.   Miller Brewing Co., for the second time this week, has made changes in its agency roster.

10.   Replacing Euro RSCG Worldwide on the Philips agency roster is DDB, which will handle assignments including consumer electronics and semiconductors as well as branding work.