81.   The networks want to deliver these purchase-happy people to advertisers, and they also want to attract young viewers as an investment in their own futures.

82.   The new study does not explicitly treat the effects on young viewers, but the implication of damage can be felt on every page.

83.   The NBA is marquee programming, a lucrative outlet for advertisers seeking young male viewers.

84.   The PG-rated story is too sophisticated and intense for young viewers and too dull and simplistic for adults.

85.   The network, owned by Walt Disney Co., expects the changes to help it improve ratings during the prime-time hours among the young viewers advertisers covet.

86.   The program is based on research indicating that the young viewers who watch MTV are already watching television at the same time they are communicating on the Internet.

87.   The Powerpuff Girls, created by Craig McCracken for the Cartoon Network, give young viewers a taste of unequivocal female punch.

88.   The show did exceptionally well in attracting the young viewers whom advertisers most want to reach.

89.   The show is also popular among the young adult viewers favored by television advertisers.

90.   The study argues strenuously, based on previous research, that TV needs to tone down violence because of the message it sends to impressionable young viewers.