81. The new Alliance commercials get much of their deadpan comic sensibility from Weis. 82. The new Bush commercial will feature videotape of McCain and Bush entering into that agreement with a handshake in a debate in January. 83. The new commercial focuses on a non-athlete, however. 84. The new commercials also have a different tone, forsaking the earnestness of the infomercials for humor. 85. The new commercials center on working families who are about to eat supper when a family member does something outrageous to avoid having to eat the family meal. 86. The new commercials have a surreal look, featuring solitary travelers in an all-white fuselage, enjoying a featherbed or listening to a jazz band. 87. The new commercials portray viewers unexpectedly finding themselves transported inside their television sets, participating in the events they were watching. 88. The new commercials were created by BBDO Worldwide, a part of Omnicom Group. 89. The new Republican commercial illustrates this technique. 90. The only auto maker to advertise was Volkswagen of America, which introduced a new commercial. |
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