71.   The largest home satellite television provider in the United States, DirecTV has once again lowered its estimate of net new subscribers for this year..

72.   The Internet giant AOL, for example, ran a promotion offering new subscribers first crack at Madonna tickets.

73.   The largest group of new subscribers were gained in a series of swaps in New England with cable operator MediaOne.

74.   The online services, despite signing up millions of new subscribers and establishing themselves as national brand names, are enjoying the most transitory of successes.

75.   The result of this somewhat awkward editorial stance is found in a recent promotion in which Phillips offered new subscribers a set of taped discussions about various bodybuilding issues.

76.   The subscription process seems arcane, especially to new subscribers who may puzzle over just how seats are parceled out.

77.   The two competitors fought for new subscribers with a flurry of promotional offers throughout the year, bringing higher-than-expected demand for the services.

78.   Then there is America Online, which was luring new subscribers with offers of free time but without specifying the costs at the end of the trial period.

79.   Thus, ISPs rely on new subscribers to pay for the equipment needed to relieve the congestion that results from signing them up.

80.   To fund their expansion, most ISPs charge new subscribers a setup fee.