71.   All this has come while its rivals struggle with the new medium.

72.   All of which has encouraged broadcasters to develop rich content for this new medium.

73.   BOOKS ON TAPE STILL GOING STRONG As the publishing industry searches for mass markets in new media, there are examples of niche opportunities remaining.

74.   Brian Sugar, director of new media for J. Crew, said that the company had two types of opt-in e-mail campaigns.

75.   But despite the proliferation of new media, books continue to sell.

76.   But do you know what our offspring are already doing on that brave new medium?

77.   But Gilder has turned his word processor largely to new media and information technology, including articles in Forbes magazine and its high-technology supplement Forbes ASAP.

78.   But he acknowledged that News Corp. has had trouble translating its strengths in electronic and print media to the new medium of the Internet.

79.   But he declined to comment on whether he personally approved of the new media law.

80.   But his most recent assignment, to try to make the company a dominant player in the world of new media, has had disappointing financial results.