71.   Stephen Killeen, senior vice president for interactive services, said it is the first time Fidelity has offered a flat fee for trading.

72.   Still, they emphasize that they are not assuming the success of interactive services.

73.   Talkspot is the creation of Ken Williams, the founder and former chief executive of Sierra On-Line, an interactive gaming service.

74.   Tele-TV was formed last year with Ovitz to develop video-on-demand and other interactive services.

75.   Television makers say they intend to offer interactive services, too.

76.   That way, they could deliver interactive services to consumers over whichever wire into their home best suited their needs.

77.   The agency has already held four auctions, for new wireless paging, phone and interactive TV services.

78.   The alliance will make Icon a so-called preferred provider of interactive services to Interpublic agencies.

79.   The agreement puts phone companies back in the race to provide interactive services to homes.

80.   The channel metaphor that interactive services now employ is not merely an attempt to emulate television.