71. So various airlines, hotel companies and other groups have introduced campaigns in recent weeks to try to get things going at a brisk pace again. 72. Some hotel companies say those tactics are paying off. 73. So, naturally, the hotel companies are starting to build again. 74. Starwood is paired with Starwood Lodging Corp., a hotel operating company, and shares of the two trade together as one. 75. SPANISH HOTELS TO STAY COMPETITIVE Family-run Spanish hotel companies are selling stakes in their properties to gain capital and stay competitive. 76. Some of them compared the spinoff to somewhat similar strategies employed by Marriott, Promus and other hotel companies. 77. Such doubts have dragged down Starwood shares, although many lodging stocks have also slumped as investors have feared that hotel companies might be overbuilding. 78. Starwood Trust shares are paired with those of its affiliate Starwood Corp., a hotel management company. 79. Starwood, a real estate investment trust and hotel management company in Phoenix, has been rapidly snapping up upscale hotels throughout the country. 80. That would be nice, but evidence hotel companies can cut costs steeply to break even with sharply lower revenues is more reassuring than speculative business forecasts. |
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