71.   The ad was created by the team headed by David Guererro, executive creative director.

72.   The agency that created the ad, Criacao da Contemporanea, said it was not meant to be disrespectful.

73.   Whether creating an ad, a brochure, or a sales presentation, knowing what the customer wants, needs and expects is what works.

74.   We created an ad that converted ice-creams to a sexy food.

75.   Silvio Mattos, who created the ad, said it was like many DuLoren ads that used candid photographs of celebrities.