71.   The NBA attracts younger viewers than the other major sports, making the networks even more attractive to advertisers.

72.   The network has been trying to attract younger viewers that advertisers covet and broadcasting sports is a key to reaching that audience.

73.   The networks want to deliver these purchase-happy people to advertisers, and they also want to attract young viewers as an investment in their own futures.

74.   The networks have never spent more to put on shows that attracted fewer viewers or failed with greater frequency.

75.   The Pats play only one game per week, so they would be expected to attract more viewers than the local baseball team.

76.   The single, Listwin says, may be available for free digital download, a proven way to attract viewers to a new Web site.

77.   The short run and quality will earn the show event status, which will attract viewers.

78.   The World Series games start late because Major League Baseball and television executives want to attract viewers in other time zones.

79.   These moves are part of a campaign by Murdoch-controlled television stations to pay for the rights to sports events worldwide to attract viewers.

80.   These moves are part of a worldwide campaign by Murdoch-controlled television stations to pay for the rights to sports events to attract viewers.