61.   NBC, meanwhile, maintained that it continued its leadership with younger viewers.

62.   Network television wanted new sports added to attract younger viewers.

63.   No, not those old wedding photos where all the men are wearing brown tuxedos, although the scenes are definitely too intense for younger viewers.

64.   Nonetheless, CBS knows it must attract younger viewers to the network in the future.

65.   One can imagine that it might convince younger viewers that contemporary art is a wonderful, unintimidating thing, merely an extension of everything they liked when growing up.

66.   Other factors often cited for the proliferation of reruns are cable television and the addiction of younger viewers to channel surfing.

67.   Reality shows, though they have performed exceptionally well in terms of ratings, especially among younger viewers, have always made a number of advertisers uncomfortable.

68.   Second, advertisers crave younger viewers because, while they may not be as affluent as older viewers, their purchasing habits are not firmly established yet.

69.   Shows are usually considered to be losing their appeal for younger viewers if the median age climbs by more than one year in a season.

70.   Since his TV network is a little creaky at reaching younger viewers, he can promote David Letterman on his rock stations.