61.   Television spots will run during the regular season and the playoffs.

62.   Stevens produced every ad Dole ran during the presidential primaries earlier this year.

63.   Tensions run high during Super Bowl week, and by this time of the season, players get tired of seeing one another.

64.   The ads have been running during the talk program, the Bob Grant show, in evening drive time.

65.   The ads could run only during the last four weeks of the campaign.

66.   The ads will run during the summer in magazines like Allure, Details, GQ, InStyle and Rolling Stone.

67.   The campaign will include a special spot that is scheduled to run during the closing ceremonies of the Olympic Games.

68.   The commercial will run during the football playoff games on Sunday on NBC and Fox.

69.   The commercials will run during prime-time programs on broadcast and cable networks.

70.   The campaign begins Thursday on NBC, continuing with ads that run during the NCAA basketball playoffs.