61.   One reason investors are leery is that new brands often lack staying power.

62.   One result is an onslaught of new brands.

63.   One is for Powerstreet, the new brand for the online brokerage services of Fidelity Investments, and the other is for Moe Ginsburg, the venerable apparel retailer.

64.   Pepsi is introducing a new Mountain Dew brand called Code Red as its response to the noncola market.

65.   Ralcorp also put off beyond the fourth quarter the planned introduction of a new brand.

66.   Rather than acquiring new brands, Coke has said it will invest heavily in Powerade and expand its noncarbonated business by introducing new products.

67.   Reacting against a managed health care system that increasingly stresses volume, Flier and Busch will bring a controversial new brand of medicine to Boston.

68.   Sales of the new Mini brand cars, introduced last summer, continue to climb sharply.

69.   Scott Shewbridge, a San Francisco Bay Area civil engineer, attended the ZAP event and came away with a new brand to add to his zinfandel shopping list.

70.   Sounds like Dusty needs to try a new brand.