61.   Precious Moments wanted licensing rights for a figurine.

62.   Schiller pledged to work with the U.S. sports leagues, which hold the licensing rights to his teams.

63.   The father of the computer game Tetris had to wait a decade to regain licensing rights to his creation.

64.   The company has been awarded licensing rights to the hugely popular Pokemon cartoon.

65.   The NFL, like other professional sports leagues, has licensing rights for any merchandise bearing logos and names of its teams.

66.   The two companies agreed to collaborate on projects for resorts, theme parks and hotels in a partnership that gave Hasbro licensing rights for Disney films and TV shows.

67.   For each of the vaccines, Pasteur Merieux Serums et Vaccins has taken out an option to have exclusive licensing rights on new gene therapy technology developed by Vical.

68.   Other invisible assets evaluated included patents, management secrets, copyrights, licensing rights and sales networks, the newspaper said.

69.   The evaluation of trademarks has developed rapidly, but companies were just beginning to ask for asessment of copyrights, management secrets and licensing rights, the report said.