61.   These are innovations Ball hopes will invigorate the business, which has been fighting a general industry trend toward lagging seed sales.

62.   They will need to ask the right questions at the right time, and this will mean knowing as much about industry trends as the players themselves.

63.   This, analysts said, defies an industry trend to separate so wide a range of housing and life styles on different but nearby campuses.

64.   To be sure, American Express is making an official policy out of an industry trend.

65.   To further hedge its risk in the volatile movie market, MGM has joined the industry trend of financing many films through co-production deals with other studios.

66.   Those three are part of a broader industry trend.

67.   TWO ENERGY COMPANIES IN VENTURE Coastal Corp. and Westcoast Energy said they would combine their natural-gas and electricity marketing operations, joining the industry trend toward consolidation.

68.   Unless industry trends change, the companies may find it increasingly difficult to be as generous to Warsaw as they have been in the past.

69.   Until the collaboration with Glaxo Wellcome earlier this year, British Biotech resisted an industry trend towards joint ventures and other alliances.

70.   Vanguard Group, the second-biggest fund company, is bucking the industry trend.