61.   One Zimmer ad shows what seems to be a newscast.

62.   One woman-friendly ad showed a couple in a fancy cocktail lounge awaiting their respective dates, sharing a Zima and departing together.

63.   Other ads show the Highlander with accessories like a surfboard and an iron.

64.   One ad showed a pair of white hands crumbling a job rejection paper.

65.   One ad showed a run on a bank and another featured a family hunkered in a bunker.

66.   One ad showed Pardo pitching hay into a pickup and riding a horse.

67.   One TV ad now airing shows a woman and her four-year-old daughter visiting a cemetery.

68.   Previously, those ads showed photographs of victims, accompanied by brief recaps of the dates, places and circumstances of the drunken-driving accidents that killed them.

69.   Rather than focus on vehicles, the ads show cute kids being whisked off to soccer practice or a businessman rushing to an important meeting.

70.   That ad showed a couple driving a VW through New Orleans, all the street scenes in time with the music of an original sound track.