51.   NBC still won the race for the money, because it had the most young adult viewers.

52.   MTV is looking for buzz among its core audience of young viewers, rather than payments to cable operators, to push the channel.

53.   Network President Leslie Moonves has repeatedly said his network likes young viewers but prefers going after a mass audience.

54.   NBC has suffered in recent years from serious erosion in its once-dominant hold over the young adult viewers most sought by advertisers.

55.   Movie advertisers, particularly, have flocked to WB shows, looking for the young viewers that form the base audience for so many contemporary films.

56.   Ms. Laybourne must try to lure those savvy young viewers back to ABC, while at the same time adding educational ingredients to their Saturday morning fare.

57.   Nickelodeon has had a simple philosophy nearly since the beginning, when network officials credit interviews with young viewers for setting them straight.

58.   Nobody exploited this formula better than Barry Diller, the shrewd television programmer who helped start the Fox network, introducing Bart Simpson to millions of young viewers.

59.   Now, his challenges are less about hitting his cues and more about making sense out of the world for his young viewers.

60.   On the other hand, the studio takes a few chances, conceiving a full-length animation that clearly is not skewed to very young viewers.