51.   Instead, the game is controlled by a web of interlocking interests, including the NCAA administration, television, coaches and shoe companies.

52.   It could be a summer-league coach in Southern California who is on six-figure retainer by a leading shoe company.

53.   John Clifton, one of the original Buster Browns who traveled the country making appearances for the shoe company, had a lot of clout in the midget community.

54.   Last year, even the shoe companies refused to sponsor him.

55.   Mr. Bowerman, along with Phil Knight, wound up founding a shoe company and naming it Nike.

56.   Muhammad Ali was here for Aero USA, a shoe company.

57.   Nike and other athletic shoe companies like Reebok International Ltd. have been hurt by the rising popularity of dressier shoes, like Hush Puppies.

58.   No shoe company is likely to build an advertising campaign around this solidly built grinder with a receding hairline.

59.   Not long ago, the shoe company would have based its products on its athletes, not the other way around.

60.   Now the Dream Team seems to have become just one long commercial opportunity for the individual athletes and their various shoe companies.