51. Only in Paris could a design company named Shirtology, without a smidgeon of irony, stage a runway show that included about three shirts. 52. Originally the runway shows were called press shows. 53. People really want to see runway shows as vividly as they would by being there. 54. Ralph Lauren ended his spring runway show with a dazzling field of bias-cut evening gowns in the likes of lilac, aqua and red. 55. Plenty of companies make their living by taking furious notes from Paris and New York runway shows and producing much cheaper versions for mass consumption. 56. Rejects are often given to charity, and the clothes with his stamp of approval are ready for runway shows and inspection by retail buyers. 57. Retailers learn about them not from fancy runway shows, but rather at modest trade shows directed at getting smallish buys. 58. Retailers need new faces for ads, catalogs, and runway shows. 59. Runway shows followed in Milan, and a star was born. 60. Seventh on Sixth signed a contract with the management group earlier this year to find sponsorship for the runway shows. |