51.   Sadler says the cost of gaining new subscribers will rise even higher in the coming year as the field becomes more competitive.

52.   She said the company expects to continue attracting new subscribers even at the higher price.

53.   Smart Communications Inc. has captured about half of all new cellular subscribers.

54.   Smirnoff promoted it heavily, hoping for a deluge of new subscribers.

55.   Some cable companies are also looking at free VOD as a way to attract new subscribers.

56.   Still, he believes that commitment to service will not fall by the wayside in the quest for new subscribers.

57.   Telkomsel was rapidly running out of room on its network for new subscribers, analysts said, but Telkom Mobile has plenty of capacity.

58.   That business, based in Arlington Heights, Ill., has suffered because wireless operators have pared spending as their rate of new subscribers has slowed.

59.   The all-you-can-eat approach created a flood of new subscribers and e-mail volume.

60.   The bill would also allow Blue Cross to close Medex to new subscribers and create a similar product with limited benefits and higher co-payments.