51.   Major companies, faced with a decline in the number of smokers in Western countries, are increasingly looking to acquire new brands and footholds in emerging markets.

52.   MCI said one-third of its new customers signed up for new brands the company introduced last year.

53.   Meanwhile, Ford said Monday it will build a new brand called the Think Group, dedicated to environmentally responsible products.

54.   Maybe we are ready for a new brand of psychology.

55.   Mechtly is among a new brand of hospital volunteers whose backgrounds are as varied as the reasons for their involvement.

56.   More than acquisitions, you will see Coke using its presence and distribution strength to introduce new brands where there is an opportunity and a need to do so.

57.   New brands come and go at the whim of a distributor.

58.   Once again, I constructed a matrix including such choices as making Coke sweeter, launching a new brand, changing the label or leaving everything the same.