51.   I would certainly not rate this as yet another marketing gimmick, for the simple reason that sometimes, the means may also justify the ends.

52.   Is the Membership Rewards program just a marketing gimmick to lure people to use the American Express Card?

53.   The idea of opening Beaujolais Nouveau on one day across the country started as a marketing gimmick three decades ago.

54.   Using ads with a social message is not just a marketing gimmick.