51.   The first negative ads came last December from Forbes, the magazine publisher who began the race far behind Dole but has caught up in most polls.

52.   The hookup is also highlighted in the first print ad in the campaign, to appear in newspapers Tuesday and magazines next week.

53.   They are the first attack ads by any of the candidates in this race.

54.   They opened the first ad agency in Rio.

55.   Victoria has run few ads in trade publications and is about to start its first ad campaign.

56.   When Fidelity ran color advertisements in Japanese newspapers last December, telephone inquiries came tumbling in, even though the first ads did not include a phone number.

57.   Democrats launched their first ad almost two months ago, in a bid to help Adam Schiff, a state senator, unseat GOP Rep. Jim Rogan in California.

58.   Gore recently aired his first ad, which is biographical.

59.   Gore aides said they may be forced to air their first ads in California if Bush continues to make inroads.

60.   He featured a trio of senators who endorsed him in his first ad.