51.   Keith Smith, who was involved in direct marketing, hired Hoffman to produce infomercials for his company, National Network Marketing Inc.

52.   Meanwhile, NBC said Monday that it had agreed to merge some of its Internet assets with Xoom, a publicly traded electronic community that emphasizes direct marketing.

53.   Minnesota prohibits direct marketing by health care plans but had an extensive outreach and education component to its program, which helped beneficiaries understand what they were getting into.

54.   Morgado said Schulhof tended to focus on new businesses, like direct marketing or satellite distribution.

55.   One major goal is encouraging repeat business, said Lou Orsatti, a local consultant who worked on a direct marketing account for BMW.

56.   Other transactions include purchases and joint ventures in fields like event marketing and direct marketing as well as traditional advertising.

57.   Pattle had been in charge of direct marketing in the United States.

58.   Petry said NBC had also experimented with direct marketing of CDs on other NBC shows.

59.   Recently, for example, an Arizona company began direct marketing to churches nationwide, seeking to snatch business away from local suppliers by undercutting their prices.

60.   Seidel, who also teaches entrepreneurship, innovation and direct marketing at UC Berkeley Extension, notes that it can take a long time to launch a new product.