51.   Most recently, he was vice president for design development at SHR Perceptual Management, a Scottsdale, Ariz., design consulting firm that has worked with Ford.

52.   Most recently, he was vice president of design development at SHR Perceptual Management, a Scottsdale, Ariz., design consulting firm that has worked with Ford.

53.   Ms. Halpert holds an undergraduate degree in architecture from the University of Texas at Austin but now designs software at Human Code, a multimedia design firm there.

54.   Nader has solicited design proposals from several prominent museum design firms.

55.   Occassionally IDEO takes on a project from a lone entrepreneur who wants to see his idea turn into a product that the design firm will test.

56.   Others are mounted by design firms themselves, advertising themselves.

57.   Others seek help from their ad agencies and design firms.

58.   Phactory Productions Inc., a New York design firm, created the advertisement itself.

59.   Pininfarina, the Italian design firm that more often determines the shapes of Ferraris, has designed a shoe for Fila that is due out next fall.

60.   Product design firms are particularly good at keeping ideas alive.