51. Channels are limited and playlists increasingly narrow. 52. Channel Z is for personalizing. 53. Concrete channels are not popular with the State Land Department, either. 54. Distribution channels are poised to get better, though. 55. Each channel is a niche unto itself, and many have grown their own talent. 56. Each television channel is in motion. 57. Eric started the business at a time when microcomputer prices were just starting to fall and the direct or mail-order marketing channel was still in its infancy. 58. For example, there might be a channel called games on EFNet, another on DALnet and a third on the Undernet. 59. For Murdoch, who does not have a broadcast news division to plunder, the Fox cable channel is a more costly proposition. 60. For now, the channel is limited in what it can air because of the high cost of broadcast rights fees commanded by the PGA Tour. |