41.   Morgan Stanley believes that it is following an important trend by improving its access to retail investors.

42.   Moore broke the trend by glancing a shot into the far side of the net, leaving Mike Ammann no chance.

43.   Now a company that helped originate that trend by going right to the top of the heavenly hierarchy is returning with a good-natured pitch centered on divine intervention.

44.   Others, like Isaac Mizrahi, have profited editorially from the glamour trend by coincidence.

45.   Perhaps the biggest is the trend by refiners to keep stocks of both crude and refined oil as small as possible.

46.   Plenty of marketers have tried to ride the trend by adding a Latino touch to their ads.

47.   Shafran keeps up with trends by reading financial newspapers online.

48.   Some wireless companies are looking to encourage this trend by giving you a discount for calls you make from your home.

49.   Souma is following the current local trend by offering relatively little criticism of the candidates in expressing his choice.

50.   Subscribe to neXt, the new weekly column on youth trends by Jane Rinzler Buckingham.