41.   The company begins selling wines over the Internet next year in cooperation with Peapod Inc., an Internet-based grocery delivery service.

42.   The company said it sold more wine abroad at better prices.

43.   The negociants, such as George DeBouef and Louis Jadot, make and sell the wine under their own label.

44.   The servers have to sell this wine, but once the diners try it, they almost all like it.

45.   The wholesalers, of course, lose a lot of money when wine is sold directly by vineyards to consumers, rather than through them.

46.   The wines are sold in the United States under the KWV, Springbok and Cathedral Cellars labels.

47.   They currently do not sell wine in New York or Connecticut but do sell it at two locations in New Jersey.

48.   They want to sell you wine, and sell you on their brand.

49.   Traditionally, wine has been sold by vintners through complex distributions channels involving wholesalers, retailers and restaurants, and finally consumers.

50.   Unlike the flagship store in the SoHo section of New York, this one is allowed by law to sell wine.