41.   The cables are doing original programming.

42.   The networks help out by providing original programming.

43.   The network airs its own shows on Monday, Tuesday and Wednesday evenings and features six hours weekly of original programming.

44.   The network airs on Monday, Tuesday and Wednesday evenings and features six hours weekly of original programming.

45.   The service offers transactional services like shopping and some original programming.

46.   The way to do that was to supply them with original programming in prime time.

47.   The Sync, www.thesync.com, is a quirky arts Web site that is venturing into the risky frontier of original Web programming.

48.   The trick, said Joe Davola, senior vice president of original programming and development, is finding a way to keep it fresh.

49.   They are able to prosper by offering a steady diet of second-run movies and original programming that has to appeal to only a slice of their audience.

50.   They need original programming to keep their subscribers, and documentaries are a relatively cheap way to fill the air time.