41.   Our research showed us that with older viewers familiarity is a good thing.

42.   Second, advertisers crave younger viewers because, while they may not be as affluent as older viewers, their purchasing habits are not firmly established yet.

43.   Single people might receive a commercial about sports cars or compacts and older viewers might watch an ad for luxury sedans.

44.   Shows that seemingly exclude older viewers may send them away to alternative fare, thereby further eroding audiences.

45.   The cable networks, meanwhile, have increased their budgets for original programs, many of them aimed at older viewers.

46.   The candidates are looking for older viewers of local news programs.

47.   The gruntings of this assorted lot will prompt older viewers to long for a better film to display their talents.

48.   The network has been caught lately between its traditional audience of older viewers and the demands of advertisers for shows geared to younger people.

49.   The older viewer may be uncomfortable, for instance, with how easily some dilemmas are resolved.

50.   The peril is that older viewers, who easily outnumber young audiences, will feel left out.