41. The governments of France and Spain also have also been giving cash incentives to consumers who buy new national brand cars in return for scrapping older cars. 42. The team naming comes after Lycos began running its first national brand advertising, created by Bozell Worldwide in New York, a unit of True North Communications. 43. These products are invariably priced below established national brands as a way of building shopper loyalty. 44. These new, smaller eateries will have expanded menus featuring national brands such as Little Caesars pizza, Ball Park hot dogs and Coca-Cola. 45. Two mortgage bankers in San Diego started the site as a home buying service for Hispanics, but needed a way to become a national brand. 46. With almost no advertising, Starbucks became a national brand with margins roughly five times the industry average. 47. With multimillion-dollar media campaigns and celebrity endorsements, you can turn a nobody into a national brand identity overnight. 48. ZLand had spent lavishly on office space, full-page ads in the Wall Street Journal and other high-profile items to establish its national brand. 49. Zell is trying to forge the first national brand of office space company, but Wall Street analysts and real estate experts remain skeptical. 50. Matsushita Communication is a manufacturing affiliate of consumer electronics giant Matsushita Electric Industrial Co., the maker of the Panasonic and National brands. |