41.   The project is emblematic of the increasing popularity of direct marketing, particularly for its ability to aim sales pitches at narrowly focused consumer groups.

42.   The purchase of the Blue Bell, Pennsylvania-based company would let Aetna seize the increasing popularity of low-cost health maintenance organizations.

43.   The problem is heightened by the increasing popularity of certain sports where thin is in and the recent trend of girls starting organized sports even earlier than boys.

44.   These changes, combined with the increasing popularity of cable television, have network officials searching for sometimes quick, sometimes radical ways to stop the ebb of viewership.

45.   This was partly, of course, a consequence of the increasing popularity of film and television.

46.   Use of the Internet has grown tremendously with the increasing popularity of personal computers.

47.   Utrera is just one of many entrepreneurs capitalizing on the increasing popularity of Latin American cuisine in the United States.

48.   Well before the shocking news from Atlanta, the increasing popularity of day trading in recent years mystified many Wall Street professionals.

49.   Amul hopes to capitalize on the increasing popularity of Western foods, such as pizza, driven by television advertising.

50.   An editorial in the same periodical called the results significant given the increasing popularity of home-visit programs prompted in part by the Elmira experiment.