41.   Geier led Interpublic on an expansion spree that diversified its holdings beyond conventional advertising agencies into fields like direct marketing, interactive advertising and market research.

42.   Geier led Interpublic on an expansion spree that diversified its holdings beyond traditional advertising agencies into fields like direct marketing and market research.

43.   Harte-Hanks Communications Inc. now publishes more copies of shoppers than any other company in the United States and has become an international presence in direct marketing.

44.   He continues as chief executive of Martin Direct, overseeing direct marketing and interactive operations.

45.   Holland Mark evolved into an ad agency from a background of direct marketing.

46.   If you think direct marketing is some relatively new concept, think again.

47.   In a form of direct marketing, World Medical is sending a free CD-ROM with a bioterrorism lecture to emergency rooms nationwide.

48.   In addition to direct marketing and design, Virgin Atlantic uses tactics like event marketing, data base marketing, promotional programs -- even blimps.

49.   Instead of expensive TV ads, IBM will spend its promotional money in trade publications and direct marketing to corporate users.

50.   It offers both the Excite and WebCrawler search engines and services for electronic commerce, direct marketing and classified ads.